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News Reporter turned DJ, emcee and host; Crystal’s extensive background of gathering information and reporting the news allows her to bring passion to companies with stories to tell.  Whether through video or events, her charisma and media savvy position global corporations to effectively deliver brand messaging.

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A bright pop of energy and a lover of soul music, Crystal Sparks energizes events and media worldwide.  

She is the SPARK of energy for every room she walks into and on camera, her smile and personality infectiously engage everyone and lift the mood.

Crystal is a force that stands tall in her power and confidently delivers messages to any crowd, whether on camera or in person.

An avid traveler who is unapologetically herself, audiences worldwide feel her sincerity, connect with her authenticity and delight in her humor.  Her confidence is grounded in her five years experience as a television journalist.

She worked in four television stations around the United States (NBC affiliates in Chicago, IL; Columbia, MO; Grand Rapids, MI and the ABC affiliate in Jackson, MS), where she fearlessly told stories with extremely high stakes.  CNN, MSNBC and multiple Hearst stations re-aired her stories.  

Towards the end of her journalism career, Crystal could see the media landscape changing so she pursued a Masters Degree in Communications from Grand Valley State University.   While attending graduate school, she transitioned into producing her own events and content.

Her journalism background now serves as a solid foundation for her creative storytelling for brands.

She travels the world, DJing and hosting events and producing content on social channels — connecting companies with their target audiences.

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